There’s Now A Wine Called ‘Sh!tShow’ So We’ll Be Drinking That For The Rest Of 2020

According to Food & Wine, the wine’s name was initially inspired by more common unfortunate moments than, say, a global pandemic. “It was actually the idea of our winemaker, who had said it as a joke at first,” the owner of Grovedale Winery, Jeff Homer, told the outlet.
“When we floated the idea to people, they immediately started laughing. We lift a glass together to celebrate life’s good moments, and we thought having a wine for the ‘sh!tshow’ moments of life would help bring a smile. At the time, we were thinking of situations like your friend goes through a divorce, or when your project at work fails.”
Now, the wine’s tagline is “A fine wine for the times,” which is on point for our current situation. The wine can be purchased online, but is only available to United States resident at the time. There are also plans to expand availability of the wine, as well as add a charitable component to Sh!tshow’s sales.
“We’re actively working on a non-profit collaboration that will see a portion of all proceeds from Sh!tshow Wine going towards increasing mental health awareness and helping people access assistance,” Homer told Food & Wine. Ultimately, we want to give people a way to laugh at the different sh!tshows we all face but also to make sure that people know they truly are not alone.”

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