IHOP Introduces a Daily Eight-Hour “IHOPPY Hour”

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There’s a pretty good chance that you’ve been to fewer (in-person) happy hours in 2020 for reasons entirely beyond your control. The good news, though, is that the concept of the happy hour can remain alive even if bars are closed—at least if  IHOP has anything to say about it. 

In an effort to offer cheap food during hard times and prove that you can eat at IHOP past noon, the pancake purveyors are introducing an “IHOPPY Hour,” full of cheap eats spanning the breakfast, lunch, and dinner menus. Entrees, including omelettes, pancakes, and burgers, can be had for just $5 to $6 during IHOPPY Hour, with snacks and sides down to $3.

The best part about the offer is that unlike the happy hours you’re used to, you won’t need to duck out of work early to take advantage of the deals without feeling rushed. As opposed to an hour or two of specials, IHOPPY Hour runs every day from 2 p.m. to 10 p.m. That’s a full eight hours to stuff yourself full of burgers and cheap pancakes. Heck, why not wake up at p.m, have breakfast at IHOP and then double back for dinner before the eight-hour window closes? We’re in a pandemic and there are apparently no rules anymore so don’t let anyone stop you.

WATCH: IHOP Is Offering Breakfast Family Feasts for Quarantine-Friendly Breakfast Buffets

The move comes at a time when a surprising 90% of IHOPs are open again for (some amount of) indoor dining according to USA Today

“We created IHOPPY Hour as a way to provide folks with affordable opportunities to pancake together under our blue roof even more often,” IHOP president Jay Johns said. "We recognize that these are challenging times, and our belief is that, regardless of what’s going on in the world, we all deserve a little happiness or ‘hoppiness.’"

The move comes two years after IHOP tried to make “International House of Burgers” a thing, but the fact that you can get actual pancakes on the cheap during the lunch and dinnertime hours could prove more successful. Especially if people are smart enough to eat there twice a day. 

 

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