Spring has (almost) sprung and Dairy Queen is celebrating in the best way possible: By giving customers free ice cream.
On the first day of spring—Wednesday, March 20—you can get one free small vanilla soft-serve cone at participating Dairy Queen locations. That’s it! There are no strings attached and you don’t have to buy anything else. Just show up and snag your treat.
Everyone knows that ice cream is the universal key to happiness, but DQ decided to conduct a survey to prove it once and for all.
Here are the results:
- 92.2 percent of Americans say a DQ soft-serve cone would make them happy.
- People are happier on Free Cone Day than they are on their own birthday.
- 61.6 percent would share a bite of their DQ cone with their significant other, but only 23 percent would share the first bite.
“We love that our tradition of Free Cone Day has become synonymous with return of warmer weather and bringing people together,” said Maria Hokanson, Executive Vice President of Marketing at ADQ. “We know the start of soft-serve season brings joy to our fans, and we can’t wait to help spread smiles.”
If you happen to miss Free Cone Day, don’t panic! You can get a small regular or dipped soft-serve cone for just 50 cents from March 21 to March 31.
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