The weeks before Easter are filled with two things: Cadbury Creme Eggs, and the iconic Cadbury Clucking Bunny commercial. If you haven’t seen it, the commercial (which has been on the air for 35 years) features a variety of animals wearing bunny ears and ‘auditioning’ for the role of the Cadbury bunny.
After 35 years, Cadbury decided to revamp their classic commercial last year and opened up auditions to the public. More than 1,300 animals photos were posted to Instagram with the hashtag #CadburyBunnyTryouts, including a gecko, a raccoon, a horse, and a bearded dragon. Ultimately, Henri the bulldog was crowned Cadbury’s newest star and starred in the 2019 commercial.
But as Henri’s reign comes to an end, Cadbury is once again on the hunt for their next talent, which is where your pet’s 15 minutes of fame comes in. This morning Cadbury teamed up with Instagram dog-fluencer JiffPom to announce the launch of this year’s try-outs.
The auditions are open from now through February 24, and the application process is easy enough for anyone to enter. Visit the Bunny Tryout portion of Cadbury’s website and submit your pet’s best photo and a 50-words-or-less statement about why your pet should be a star. Cadbury will announce the finalists by mid-March, and will then open the vote to the public, who will ultimately decide the winner.
If your pet is lucky enough to score the role in Cadbury’s 2020 Easter commercial, you’ll also take home $5,000. And, to make the contest even sweeter, Cadbury has pledged to donate $10,000 to the ASPCA (American Society for the Prevention of Cruelty to Animals) in honor of the competition. To find out more about the contest and the obligations of the chosen pet, see Cadbury’s official rules. While you’re waiting to find out if your pet is a finalist, share their audition photo on social media using #CadburyBunnyTryouts.
This article originally appeared on Better Homes & Gardens.
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