While Christmas might be the last thing on your mind this week given the heatwave, early bird shoppers are in luck if they want to stock up for the festive season. One supermarket is already looking ahead to Christmas and has got in there first by launching some of its seasonal stock. Tesco has beaten its rival supermarket chains to be the first to sell the nation’s favourite seasonal sweets for this year.
Every Christmas the supermarket aisles are piled high with chocolate gifts and treats.
Brands such as Quality Street, Celebrations and Roses have become an annual tradition in homes around the country.
Some supermarkets have even started to sell their own versions of the seasonal sweets, with dupes of Toffee Pennies and even the famous “purple one” which features hazelnut and caramel.
However, while they’re often not launched in stores until September time, Tesco has rushed ahead and is already selling this year’s Christmas treats.
Eager shoppers have already spotted the special Celebrations tubs in store and shared them on social media.
Instagram food blogger Kevs Snack Reviews revealed the discovery on his account, with a snap of the piles of tubs in store.
“Looks like the Christmas tubs are appearing in supermarkets now,” he wrote, tagging Tesco and setting the location as “Christmas is coming”.
The supermarket giant is way ahead of its competitors judging by its online grocery store.
As well as Celebrations, Tesco is also selling Quality Street, Roses, and Heroes tubs online.
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All of the festive tubs are just £4 – though they vary in terms of value for money.
Celebrations and Quality Street offer the best bang for your buck, with 650g of chocolate treats for £4.
Cadbury’s Heroes and Roses are both sold in a slightly smaller size of just 600g, despite being on sale for the same price.
The chocolates aren’t yet on sale at Asda, Sainsbury’s or Morrisons, making Tesco the first off the mark to give shoppers a taste of Christmas.
Shoppers were thrilled at the news after spotting it on social media, noting the need for good news after such a tricky year.
“It’s been a weird year so may as well get Christmas started early,” said one on the post.
“I think the supermarket have [sic] voided 2020 summer and moved straight to winter lol,” added another.
Other followers shared their excitement at the news that the festive season was starting early.
The launch comes despite the recent announcement by the government that it would be cracking down on obesity.
Prime Minister Boris Johnson is reportedly making plans to help Britons slim down in the wake of the coronavirus pandemic.
Obesity is known to be a risk factor for how severe sufferers are affected by the disease. The impact COVID-19 is something he knows only too well from his own experience.
The strategy might include plans to ban supermarkets from putting chocolate treats and snacks at the end of aisles to discourage impulse purchases.
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