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Supermarkets have announced plans to cut food prices in the lead up to Christmas after many families are now struggling financially due to the coronavirus pandemic. Tesco, Co-op and Waitrose are amongst the supermarkets who promise lower prices for its customers on branded and non-branded food items.
With millions facing the consequences of the pandemic, supermarkets have helped shoppers out in reducing the prices on essential food items.
Waitrose is cutting the prices on 200 of its most popular own-label products.
With Waitrose typically being one of the more expensive supermarkets in the UK, the grocer promises lower prices in the run up to Christmas.
James Bailey, executive director at Waitrose said: “This year has been incredibly challenging for consumers and we know times are tough for many, so we’re reducing prices to provide our customers with great value on the items they buy most.
“Despite offering lower prices, we’re maintaining the quality, high welfare and ethical sourcing that we’re renowned for, so shoppers can spend less without compromising on what they value.”
Similarly, Co-op is investing £50million into lowering its prices on 300 branded and non-branded products.
The food deals are available for customers right now across its 2,600 stores.
It said the average food shop will be reduced by 15 percent across its lines including fruit and vegetables, fresh meat, pasta, rice and other essentials like toilet roll.
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Jo Whitfield, Co-op Food chief executive said: “Value is uppermost in the minds of shoppers and offering good, honest prices and fairly sourced products is important to help shoppers balance their budgets.”
As well as this, Co-op has launched a value range to compete with other supermarkets at extremely low prices.
The new Co-op Honest Value Range will launch into stores on November 4 and will include a 50 item range with ready meals, soft drinks, dairy as well as household goods.
It is thought that the range will compete with other supermarkets value range’s like Sainsburys Basics and Tesco Value.
Jo Whitfield added: “We are proud to be able to make shopping even more convenient and on top of this, our new relaunched membership offering and weekly personalised offers could save top shoppers over £180.”
The new membership offer gives customers a rebate of two pence for every pound spent in-store whilst a further two pence will be donated by Co-op to local good causes.
Supermarket giant Tesco also recently launched its Clubcard sale which sees price cuts across a huge variety of products.
The savings can be made across favourite brands including popular ice cream Carte D’Or, Birds Eye and McCain.
When you shop in-store, products included in the campaign will be marked with a promotional label so you can be sure to get the best deals.
Online, all items included in the sale will be highlighted in a box displaying the before and after price.
Alessandra Bellini, Tesco Chief Customer Officer said: “We know that great value matters to customers more than ever before, that’s why, to reward our loyal customers, we’re offering everyone with a Tesco Clubcard access to hundreds of exclusive deals.
“We’re also offering everyday low prices on hundreds of products so that customers can get clear and consistent prices on the products they buy regularly.”
All customers need to do is scan their Clubcard at the checkout to make sure the money comes off of their bill.
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