Britons may be obsessed with baking in the coronavirus lockdown, but while they stand united in a quest for flour as stocks run low, they are likely to be divided by Marks and Spencer’s latest bakery creation. The store has teamed up with Marmite to create a controversial cheese twist. The new pastry is available for just £1 in its food halls around the UK.
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Marmite has long caused a split in the nation between those who either love it or hate it.
The iconic savoury spread is made from yeast extract, and is a dark, sticky substance with a super strong taste – which many people openly despise.
The powerful, salty flavour has earned it a reputation as something many can’t stand, something the brand has embraced by using the ‘love or hate it’ line as its slogan.
However, those who love the full flavour will be delighted with the latest way to enjoy it in Marks and Spencer’s new pastry creation.
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The savoury treat combines Marmite, cheddar cheese and flaky butter pastry in a baked twist shape.
The pastry is coming back to stores after its initial launch in the M&S food hall along with two other controversial Marmite products earlier this spring.
Back in March the chain caused a stir when it announced the launch of its Marmite Butter and Marmite Cream Cheese.
The two spreads were priced at £3 and £2.50 a pack respectively, combining the distinctive taste of Marmite with creamy butter and soft cheese, designed to go on bread or even potatoes and vegetables for an extra kick.
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While many shoppers are likely to swerve the bakery aisle’s latest offering, the brand is hoping it might even entice people to try Marmite for the first time.
Speaking of the initial product launch, Sophie Allan, Marmite Brand Manager commented: “In 2019, we saw a huge volume of requests for a Marmite Cream Cheese. So, it made perfect sense to team up with M&S and create this exclusive range with them.
“We think they are ideal for first time Marmite eaters and, of course, our lovers too.”
Marks and Spencer knew what it was doing in teaming up with the controversial product.
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The company wanted to create something new with the product which has become a household name.
April Preston, director of product development at M&S, commented: “Partnering with an iconic and loved brand like Marmite is the stuff dreams are made of.
“So when the opportunity arose to collaborate with them on these new and innovative products, we knew the end result was going to be delicious.
“I am personally a huge lover of the Marmite Creamy Butter, it’s brilliant stirred through vegetables like broccoli and mixed into pasta dishes for the family.”
The new Marmite pastry is not the only launch in the M&S food hall as the UK remains in lockdown.
The store has also revealed a new pink version of its passion star cocktail in a can, as well as essential food boxes to help customers order what they need direct to their homes.
The new boxes start from just £15 and include vegetarian and meat options to help those who are unable to get to the shops under the new social distancing rules.
The store has also implemented new changes to its opening hours and shopping rules in a bid to keep customers and staff safe in the pandemic.
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