Iceland has teamed up with confectionery brand Barratt to turn some of its most popular sweets into a variety of ice cream and lollies. The range will launch exclusively into Iceland stores and online from the 20th April.
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With the UK in lockdown the launch of the retro range may well help to put a smile on people’s faces.
The new range will include Black Jack, Fruit Salad and Flump ice lollies and a Wham Ice Cream Tub.
Plus a Dip Dab ice lolly complete with a ratchet of sherbet for dipping which Iceland said is: “nothing if not authentic.”
The ice creams are made using natural colourings and flavourings, making them a perfect treat in the lockdown weather for the whole family.
Sally Bennett, Iceland’s Senior Buyer for Ice Cream and Dessert said: “We are really excited to exclusively launch the Barrett’s brand into our Ice Cream range this summer.
“They are a welcome addition to differentiate the Island offer from the rest of the market and truly believe that the taste of the classic flavours of Fruit Salad and Black Jack will make our customers smile.”
The new range of products will add to Iceland’s extensive ice cream and ice lolly range including the retro Raspberry Ripple Screwballs and Drumstick Squashies lollies.
Full list of products:
- Black Jack Ice Cream Lollies (£2.50)
- Fruit Salad Ice Cream Lollies (2.20)
- Flump Ice Cream Lollies (£2.50)
- Dip Dab Lollies with a Ratchet of Sherbet (£2.50)
- Wham Ice Cream Tub (£2.50)
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The Wham Ice Cream tub consists of creamy raspberry ice cream rippled with raspberry sauce and packed with sour crystals that give Wham its signature sour taste.
Fruit salad ice cream lollies are made with creamy pineapple and raspberry ice cream twisted together to give the nostalgic Fruit Salad taste.
The Flump ice lolly is a near identical replica to the original Flump marshmallow sweet with the famous twists of pink and yellow.
The lollies contain between 55 and 85 calories per serving, while the Wham ice cream tub has 138 calories per serving, making them a guilt-free treat for the whole family to enjoy.
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Russell Tanner, Marketing Director at Barratt said: “We know Barratt fans are always looking for new ways to enjoy their favourite sweets and these ice creams are set to become classics in their own right.”
He added: “After extensive product testing we’re confident we’re bringing Iceland shoppers an amazing new range that will be popped in the trolley week after week.”
Although not considered an essential, you can add them into your weekly essential shop.
Iceland like other supermarkets have been working hard to ensure that their food supply is keeping up with demand.
Their charity have recently donated £150,000 to Age UK, specifically to support older people during the pandemic.
Marks and Spencers has also launched a new ice cream product just in time for summer.
They took to Facebook yesterday to announce the brand of Percy Pig ice cream on sale for just £3 a tub.
Its post said: “Four words: Percy. Pig. Ice. Brea. Yep, you heard right. Percy – flavoured ice cream, with a ripple of fruit sauce and chewy strawberry marshmallows (£3 a tub) And yes, it’s suitable for vegetarians too.”
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