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Hula Hoops’ owners KP Snacks often launch new products, available in major UK supermarkets. Its latest venture is introducing new flavours to its Hula Hoops range.
Hula Hoops is a popular crisp brand much-loved by Britons.
Its owner, KP Snacks, has unveiled a new Bug Hoops sharing range.
Two new flavours are included in the range, Punchy Peri Peri and Cool Sour Cream & Onion.
The sharing bags will come in packs 140g in size.
Hula Hoops’ new bags and flavours were “designed to appeal to young adults”, the brand said.
As well as the two new flavours, the brand’s existing BBQ Beef flavour will also be launched as a sharing bag.
KP Snacks said the new sized packets were made for “shared snacking moments with friends”.
The trio of Big Hoops sharing bags will be available to buy from major UK supermarkets from June 28.
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The bags will cost £1.99 each.
Kevin McNair, Marketing Director at KP Snacks, said the new format was a “natural step to building growth” for Hula Hoops.
He explained that taste was a “critical element of the sharing occasion”, while the brand hoped that the “bold new flavours” would appeal to target consumers.
Mr McNair added: “Given the strong performance of the brand across grab bags and PMPs, we’re confident that we’ve got a really exciting proposition with strong market potential.”
The new Hula Hoops flavours are not the only new products KP Snacks has introduced to its range in recent days.
Just last week, the brand revealed that Butterkist was expanding its range with the launch of a new chocolate orange flavour.
Crunchy Orange Chocolate flavour toffee popcorn will hit shops on July 5.
Costing £1.59, the new popcorn bags will initially launch in Morrisons stores.
KP Snacks said the product is “designed for mass appeal and looks to provoke excitement among shoppers”.
Mr McNair commented: “Butterkist is proud of its position as the nation’s favourite popcorn brand and we strive to continue to provide high quality snacks which intrigue and delight our consumers.
“Butterkist Crunchy Orange Chocolate brings a fun and modern twist to an established and much-loved brand, providing enjoyment and excitement for consumers, and a fresh and innovative flavour to the category.”
Butterkist is the UK’s number one popcorn brand and already has an original toffee popcorn flavour in its range.
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