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A third even claimed they would never have considered giving up meat if not for the encouragement of their other half. But it isn’t just partners who influence eating habits, as 16 percent made changes following requests from the children, with 19 percent being persuaded by friends. It also emerged that eight in 10 found the change in diet easier to adapt to than they could have imagined.
More than half (53 percent) admitted they felt healthier and more energetic after adopting a plant-based diet.
Tammy Fry, for international vegan food brand The Fry Family Food Co, said: “Our research shows that when it comes to trying out a plant-based diet, encouragement from partners, family and friends can be really helpful.
“Whether it’s sharing experiences, advice or handy meal tips, talking to loved ones about the benefits of swapping to a meat-free diet can go a long way in encouraging others to reduce their meat or dairy consumption.
“When it comes to taking steps towards a meat-free diet, it doesn’t have to be ‘all or nothing’ – you can simply start by making easy swaps once or twice-a-week.
“It’s never been easier to introduce meat-free options into your diet without compromising the taste, or quality, of your meal.”
The study found just seven percent of adults, who dropped meat from their mealtimes, found the decision difficult.
However, those who did find it hard, cited lack of choice when eating out and cooking meals as key reasons.
Other factors making vegan or vegetarianism harder to adopt include having a family who were against it (28 percent), and never being able to find easy takeaway options (28 percent).
Dinner was the meal adults found most difficult to adapt to non-meat with 34 percent missing chicken, bacon and sausages the most.
A separate study of 1,000 adults, also carried out via OnePoll, for Fry Family Food Co, found a staggering 46 percent have tried to follow a vegetarian or plant-based diet at some point.
Of these, a partner was responsible for the shift in 49 percent of cases.
However, the average person lasted just 19 weeks – less than five months – on the new diet.
And for one in 20, the chief reason for going back to meat was the relationship ending, while 57 percent really missed the foods they were cutting out.
But a fifth of those who gave up admitted they would like to try again, with 23 percent feeling more tempted by the more diverse range of plant-based alternatives now on the market.
In response to the findings, The Fry Family Food Co challenged four self-confessed meat-lovers to taste-test its plant-based range, including Chicken-Style Nuggets, Meat-Free Hot Dogs and Meat-Free Chicken Burgers – to see if they could tell the difference.
Tammy Fry added: “Our research has revealed that those who follow a plant-based diet feel healthier, have more energy, and most importantly, found the change in the diet far easier to adapt to than they could have imagined.
“We’re keen to encourage as many people as possible to try going meat-free, even if it’s just making an easy swap once or twice a week.”
To encourage people to make an easy swap themselves, The Fry Family Food Co. is giving away a years’ worth of Meat-Free Chicken-Style Nuggets, if they pledge to make an easy swap to plant-based at least once a week.
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