Easter egg rules explained – supermarket unveil limits

The outbreak of coronavirus has resulted in people stockpiling and panic buying essential items. With Easter coming up this weekend, and Easter eggs not necessarily considered an ‘essential’, what are the rules on buying them?


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Sainsbury’s Chief Executive Mike Coupe has today announced that the supermarket will be lifting the three item limit on items in store.

He said: “We have now lifted buying restrictions on thousands of products,” and stresses that stock levels are “now much better.” 

“We have removed limits from Easter eggs immediately as we know families often want to buy more than three and we have plenty of these in all stores and online,” Mike added in an update to customers. 

There is still restrictions on items like pasta, UHT milk, antibacterial products and some tinned and frozen foods. 


Asda has confirmed that there are no limits to their Easter eggs but have urged shoppers to comply with guidelines and stay two metres apart from shoppers while in their supermarkets. 

Asda will be open from 8am to 8pm on Good Friday, Saturday and Easter Monday, but will be closed on Easter Sunday.

Shoppers are urged to check the opening hours of their local supermarket as many have introduced specific shopping hours for key workers. 

The contactless payment at Asda and other shops has also been increased to £45 to encourage people not to touch the Chip n Pin machine. 


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Budget supermarket Aldi have lifted most restrictions in store as stock levels return to normal meaning there is no buying limit on Easter eggs. 

Aldi is also distributing 50 Easter eggs from each of their stores to vulnerable families and children in partnership with Neighbourly. 

Almost half a million Easter eggs in total will be donated up until April 11. 

The supermarket is also advising people to shop alone and keep their distance when in store. 


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Waitrose still has a three product limit across specific items, and a maximum of any two packets of toilet roll.

The limit does not include fresh fruit, vegetables or Easter eggs!

On the website it says: “The inshore cap is also not applied to beers, wines, cider and spirits as well as Easter confectionary.” 


Ahead of the Easter weekend Tesco has announced it has lifted its three item limit, so there is no longer a limit on the seasonal chocolate. 

Like other supermarkets, Tesco does still have some restrictions in place on products which are in high demand.

These include toilet rolls, cleaning products, pasta and home baking items. 


Morrisons has also said that it does not have any restrictions on the buying of Easter confectionery.

“We only have restrictions on some items that we are running out of such as hand sanitiser.” 

Easter eggs might not be an essential item but for many a chocolate egg is a key part of the Easter celebration and with no current buying restrictions implemented, shoppers are able to stock up on the seasonal chocolate. 

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