Asda shoppers slam new Just Essentials item limit

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Shoppers have slammed Asda’s new rule regarding their own-brand products. The supermarket giant was initially praised for its Just Essentials range, which allowed cash-strapped customers to shop on a budget, but now finds itself in hot water for introducing a controversial new rule.

Asda shoppers are “appalled” that there is now a limit on the number of items you can buy.

Under the new rules, you are only allowed to buy a maximum of three of each item per supermarket visit, reports the Manchester Evening News.

Signs have been placed around supermarkets advising of the new rules.

The signs read: “We love that you love Just Essentials and we’re working hard to keep up with demand.

“To help make sure customers can get what they need, we’re limiting purchases to 3 of each product per customer for a short time.”

The signs were spotted by one shopper, who shared an image on Facebook.

Gemma Richardson wrote: “Just to let people know Asda have put limits on the amount of each product of the yellow labels you can buy.”

Elaine Taylor commented: “That’s all good to stop people stockpiling but when you have a family of 7 and can only do a monthly shop, it’s very unhelpful and has now stopped me shopping at Asda because I can’t get what we need!!”

Geraldine Waddell slammed: “I buy these in a weekly shop for my elderly mother in law with dementia as it’s easier for carers and her budget.

“Get your act together Asda and think of the elderly, vulnerable and those on a tight budget. I’m actually appalled with Asda for this but not surprised.”

Alysha Fletcher pointed out: “Only issue this creates is when you have a large family, you cannot buy what you need.

“Means I would need to do 2 separate shops or take hubby shopping with me so he had 1 trolley and I had another as we are a family of 5, with 3 teenage children.

“And we do monthly food shopping. And taking hubby shopping just creates more stress because he will chuck non-listed stuff in and cost me a fortune lol which means I will have to do 2 lots of shopping over 2 days (it’s a bit of a trek in the car to do twice in 1 day).”

Some people did, however, praise the initiative, and pointed out that it will mean that people won’t go completely without due to selfish stockpiling.

Emily Morgan said: “I know it’s annoying but I think it will settle down once Asda has data on how much they need to keep up with demand.”

Mark Strong simply put: “Sensible.”

Gemma Anderton said: “They have put the restriction on so its fair for everyone. It’s because of stock availability and nothing to do with anything else.”

An ASDA spokesperson said: “Just Essentials is proving really popular at the moment and we’re working hard to get the out-of-stock products back on the shelves as quickly as we can.

“To make sure as many customers as possible can buy these products we are temporarily limiting purchases to a maximum of three of each product.

“This will be for a short period and we will let you know as soon these limits are removed. We are sorry for any inconvenience this may cause.”

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